Sam de Groot
Graphic design


Clients include De Appel, De Ateliers, Carlos/Ishikawa, CCA Singapore, Condo, Harvard GSD, Les presses du réel, Roma Publications, Routledge, Sternberg Press, Taipei Biennial 2016, University of Amsterdam, Valiz, W139

Teaching typography at the Gerrit Rietveld Academie since 2011

Publishing imprint: TRUE TRUE TRUE

Selected lectures, performances, workshops, group exhibitions: Art Basel 41, Basel Academy of Art and Design, Best Dutch Book Designs 2012, Butcher’s Tears, CAC Vilnius, Chaumont 2014, Cock Tavern, Corner College, De Nieuwe Anita, Donlon Books, DAI Arnhem, ECV Provence, Estonian Academy of Arts, Karlsruhe University of Arts and Design, KC Grad, Künstlerhaus Stuttgart, Lost Property, Millington/Marriott, Motto Berlin, New York Art Book Fair 2010, San Serriffe, Tallinn Art Hall, University of Ostrava, University of the Arts Bremen, Utrecht School of the Arts, Victoria & Albert Museum, Werkplaats Typografie, Willem de Kooning Academie, X Marks the Bökship

Thanks to all clients and collaborators

Sam de Groot


Condo .org 2016–

Visuals for series of international gallery collaborations

Condo London 2018

‘Condo’ lettering by Shiva Nallaperumal

Condo Worldwide
Condo London 2017
Condo London 2017 Party

Web development by Carla Peer

Condo New York 2017
Condo New York 2017

Deep State De Ateliers: Offspring 2017

Catalogue and graphics for De Ateliers’ 2017 end show, designed with Émilie Ferrat

Deep State invitation
Deep State catalogue
Deep State catalogue
Deep State floor plan

British Values 2: Hard Brexit listen 2017

With Paul Haworth

British Values 2: Hard Brexit

De Appel 2017–

Print identity for Amsterdam art institution’s new nomadic programme

De Appel business cards
Muntadas, Activating Artifacts
Busy Days with Christine Sun Kim

Layup font by Jan Horcik

vis-à-vis Valiz 2015–

Book series

vis-à-vis series
Sophie Berrebi, The Shape of Evidence
Sophie Berrebi, The Shape of Evidence
Wouter Davidts, Triple Bond
Wouter Davidts, Triple Bond
vis-à-vis spines

Ski Data font by Tariq Heijboer

Defiant Pose Stewart Home Penny-Ante Editions 2016

Cover with Paul Haworth

Defiant Pose
Defiant Pose

Interior typography borrowed from Phil Baber

Illegal Emotions .xxx 2015

Web presence for rap album, with Paul Haworth

I might like you

Photo by Kyle Tryhorn. Order t-shirt here

Poverty Failure Rejection
I Am Teaching Myself To Remember Your Name
British Values
Poverty Failure Rejection
Men in Parked Cars in Darkened Corners of Car Parks
All Lovers
Life Is Hi-Vis

Klong by Harsh Patel

Harvard Design Studies Harvard University Graduate School of Design 2015–

Book series

Harvard Design Studies

Electra Massachusetts font customized with Dinamo

Another Manic Episode 2014

Poster series with Paul Haworth


On show at Millington/Marriott, photo by Tim Bowditch

The Uncertainty Principle Martin Herbert Sternberg Press 2014

The Uncertainty Principle
The Uncertainty Principle

Bastardized Janson font made with Dinamo

Resurrections 2014

Graphics for artwork by Alexandra Navratil; poem by Keston Sutherland


Armando Andrade Tudela: Œuvres choisies / Selected Works 2003–2012 Les presses du réel 2013

Armando Andrade Tudela
Armando Andrade Tudela
Armando Andrade Tudela
Armando Andrade Tudela

Silk Handkerchiefs trilogy Paul Haworth TRUE TRUE TRUE 2009–13 order

Silk Handkerchiefs trilogy
Silk Handkerchiefs trilogy
Jonny on a Chorizo
Silk Handkerchiefs trilogy bookmarks

Maria font by Phil Baber

During the Exhibition the Gallery Will Be Closed Camiel van Winkel Valiz 2012

During the Exhibition the Gallery Will Be Closed
During the Exhibition the Gallery Will Be Closed
During the Exhibition the Gallery Will Be Closed

An Individual Note Motto Melbourne 2012

Cover for Daphne Oram reissue, event flyer

An Individual Note
An Individual Note

Noam 2011

Birth announcement

Noam Mateo van den Dorpel

Lost & Found 2011


Lost & Found

Still Ill 2010


Still Ill
Still Ill

Never Apologise Never Explain 2010

With Paul Haworth

Never Apologise Never Explain

Andy de Fiets: Letter to Robin Kinross TRUE TRUE TRUE 2009

Typographic comedy written with Paul Haworth order

Andy de Fiets: Letter to Robin Kinross
Andy de Fiets: Letter to Robin Kinross
How Andy lost his spectacles